Bachelor of Business Administration (BBA)

Programme Objectives

• Develop a strong foundation in management concepts and business functions.
• Enhance analytical, problem-solving, and critical thinking skills.
• Foster leadership, teamwork, and effective communication abilities.
• Promote entrepreneurial mindset and innovation in business.
• Prepare students for professional roles in diverse industries and higher management studies.

Course Structure

The curriculum is structured to progressively build managerial expertise:

• Management Principles, Economics, Accounting, and Law
• Marketing, Finance, HR, and Operations Management
• Entrepreneurship, Strategic Management, and Digital Business
• Research Methodology, Business Ethics, and International Business
• Internships, Projects, Industrial Visits, and Skill Enhancement Courses

Skills You Gain

Career Opportunities

This programme opens doors to entry-level management roles across industries:

• Business Development Executive
• Marketing / Sales Manager
• Human Resource Executive
• Financial Analyst / Banking Associate
• Operations / Supply Chain Coordinator
• Entrepreneur / Startup Founder

Higher Studies

• MBA (General / Specializations)
• PGDM in Management
• M.Com / M.A. Economics
• Professional Courses: CA, CS, CMA
• Competitive Exams: CAT, MAT, Bank PO, UPSC